Popular chilled coffee cup range has a new look
Starbucks launches a new packaging design for its chilled cup range, available in groceries, mini markets, bakeries and kiosks. Formerly known as Starbucks Discoveries, the chilled coffees now have more artistic and unique designs to align with the Starbucks master brand.
The changes will also see the renaming of some ready-to-drink coffees in the range to reflect the Starbucks coffeehouse heritage, including the transition of Seattle Latte to Caffè Latte.
The designs incorporate natural colours, textures and sensory attributes synonymous with each flavour, and reflecting the expertise and provenance of Starbucks coffee. For example, the new Caramel Macchiato cup features the cross-hatch caramel drizzle, mirroring the signature drizzle used in Starbucks coffee houses, whilst the Cappuccino packaging design has a bubble cascade illustration from the top of the product, representing the famous cappuccino foam.
Made with the same bold, full-bodied, 100% certified Arabica Espresso Roast coffee as found in its coffee houses and blended with sweet, creamy milk, the Starbucks chilled coffee range aims at bringing a quality choice to coffee-lovers outside of our coffee houses, and offer a great alternative for busy consumers who may not be able to reach a Starbucks coffee house.
Patrik Lundell, senior manager, channel business development, Starbucks EMEA, says of the redesign: “Our Starbucks chilled coffee range is rooted in the core of the Starbucks coffee house experience through the new look and feel. We want to bring to life the quality, coffee passion and roasting artistry that only Starbucks can deliver.”
The full Starbucks range consists of five delicious flavours, Caffè Latte, Caramel Macchiato, and Cappuccino Skinny Latte and are distributed in Cyprus by ipH Iakovos Photiades Foodstuff Suppliers Ltd.
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