The telecommunications race in Cyprus is “heating up”, as the needs of the Cypriots are constantly increased both in terms of speed and reliability. In this race, the customers demand more from the telecoms companies – they want more speed, wider coverage, and better prices. Mobile internet becomes more of a necessity in daily basis, as the available services multiply, and mobiles are used for everything aspect of daily life, from video-calls to watching TV.
In this race, MTN is a clear stand out. MTN has been able to cover 93% of the population of the free areas in Cyprus with its hyper-fast 4G network. As the company has been increasing its customer base every year and is responding to every challenge set by the customers, be it better coverage, higher speeds, lower prices.
At the moment, the company has the largest 4G coverage in Cyprus and after its recent upgrade in infrastructure enjoys the most advanced network among the competition, which has allowed the company to offer the best possible experience, at the most competitive prices.
The completion of one of the biggest private investments ever made in Cyprus in the network infrastructure has given the company the ability to double the internet speed of all their customers without any additional cost. The total investment amount reached more than €23m and is projected to help raise Cyprus close to the top of the European countries in respect to the mobile network speed and reliability, whereas in the previous year Cyprus was among the last countries in all the international studies in the telecommunications sector.
Customer needs are at the core of the MTN philosophy and the daily strive for quality user experience is a reality, something that anyone who has talked to the call center or has visited one of the many MTN shops scattered around Cyprus can attest to.
Cyprus aims to become an even bigger international business center, something that cannot be done today without a competitive telecommunications industry that will serve businesses and individuals at the highest standard. MTN has been a leader and a prime pioneer in this field, as it has become the biggest and best private telecommunications company in Cyprus and its philosophy can only lead them to bigger and better things in the future.
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